* Use multiple levels of headings appropriately.
* Use '''boldface ''' (entered by surrounding the text by triple primes like '''this<code>'</code><code>'</code><code>'</code>) only to emphasize the first appearance of the article title in the first paragraph of an article, when applicable. Where possible, write the first paragraph so that it does include the article title.* For <em>general emphasis</em>, use Use ''italics'' (entered by surrounding the text by <code> <em>'</code>, not <code> <i>'</code> or <code> <b><) for general emphasis, foreign/code>nonstandard words and the titles of books and other publications.* Use <code> <i></code> for roman text in book titles when However, do not emphasize links. For example, use [[Long List]] and ''Long List'', not linked: <i>''[[Long List</i>]]''.* Single quotes: use <code> &lsquo; </code> and <code> &rsquo; </code> (like ‘this’), not the plain <code>' </code>symbol. * Double quotes: use <code> &ldquo; </code> and <code> &rdquo; </code> (like “this”), not the plain <code>" </code> symbol.
* Use double quotes for the first level of quotation, single quotes for the second (nested) level.
* Use <code> &rsquo; </code> and not <code>' </code> for an apostrophe. In typesetting, the apostrophe is identical to the right single quote, and there is no distinct HTML entity for the apostrophe.
* Use <code> &ndash; </code> (–) and not - for numerical and date ranges or elsewhere where endashes are called for.
* Use <code> &mdash; </code> (—) and not -- where emdashes are called for.
* Use <code> &minus; </code> (−) and not - to denote subtraction.
* Use <code> &times; </code> (×) and not x to denote multiplication.
* Notwithstanding the above, do not use HTML entity names (such as &rsquo;) in article titles, as some browsers do not render them correctly as browser window titles. So, for example, use a typewriter apostrophe <code>' </code>in [[World English-language Scrabble Players' Association]].
* Do not use serial commas.